Rebirth of Eagle Sauce, from drug trafficking to the man behind the White House

Jiang Sunyun came to San Francisco in the 1950s. She chose to do catering by chance. However, she saved a little capital and gritted her teeth to open a high-end catering store in a wealthy area. Although it was successful in the end, its influence was far less than that of McDonald's.

"Ms. Jiang, how many people are there in the upper class? If you really want to expand the influence of Chinese food, you still have to reach out to the people at the bottom. This is the biggest market. When Panda Express becomes the largest in the United States, believe it or not, the president will come to eat fast food!"

"Listen to me, I will hand over all the operating rights of Panda Express to you, and I will provide the funds to open the store. I have asked my lawyer to prepare a share transfer agreement. As long as Panda Express opens and operates more than 100 stores every year, I will give you the shares. Not for three years, with an increase of 2% every two years starting from the fourth year, with a cap of 10%"

"The equity only has the right to dividends. When you leave the company, the equity is automatically recovered. What do you think?"

Chen Chen offered a very sincere price.

When he was reborn in a beautiful country, Chen Chen couldn't just engage in the catering industry. He also had to invest in other industries. There were too many industries and he couldn't do anything at all, so he had to find a good manager in advance.

10% of the shares is not much, and it is given to the other party over many years.

There is no doubt about Jiang Sunyun's ability. With her starting to operate Panda Express, it is enough to ensure that Panda Express can expand rapidly and dominate the market in the first few years.

Correspondingly, Chen Chen can also take over the market. Move on to do other things.

After careful consideration, Jiang Sunyun nodded with a complicated expression:

"What you said makes sense. The audience for my high-end Chinese food is indeed not large. Now it seems that I am indeed on the wrong track. I would like to join Panda Express."

Look at the customer flow in the dining area of ​​Panda Express, and then think about the customer flow in your own store. The two are simply incomparable.

The Panda Express created by Chen Chen is, to put it bluntly, to serve the poor. It is improving the dining environment and improving the quality of food." While serving meals efficiently, try to keep the price as low as possible.

In this way, diners will come to Panda Express to eat in an endless stream. Just by looking at the number of table turnovers, you will know how popular Panda Express is.

Chen Chen took out the agreement and asked the lawyer to notarize it at any time. After that, Jiang Sunyun became the manager of Panda Express.

"In addition to these special dishes, we also need standardized training for store staff. It does not require how good their service is. They only need to be uniformly qualified. Every branch opened will have the same sign, the same decoration, the same dishes, and the same service. , forming a scale effect"

"By the way, you can also cooperate with the Coke Company. As long as the customer orders a cup of Coke, they can have unlimited refills; each store must also reserve a space for public toilets and provide them to everyone for free.……"

Chen Chen explained the future business history of McDonald's. Anyway, these are the mature experiences of the next few decades, and they are all applied now.

The more Jiang Sunyun listened, the brighter her eyes became. Finally, she couldn't help but praise:"Chen Chen, after listening to your words, it saves a lot of effort to open a store, but I don't understand the free toilets."

Opening public toilets in capitalist countries It's a business, especially in areas with a lot of traffic. The price of using the toilet is so expensive that you doubt your life.

The Panda Express chain must be opened in a neighborhood with a lot of traffic. It can make more money by providing toilet services. Why should it be free?

Chen Chenxin said that this is a classic marketing case of Western fast food:"When we open the door to do business, we are not afraid that customers will not consume, but we are afraid that customers will not come to the door.""

"Providing free toilet services to the public can cultivate the public's habit of entering the store and cultivate the public's goodwill and sense of indebtedness to Panda Express. After using the toilet, customers will come to spend money one day, and the cost of providing toilet services is negligible. This free service The service is mainly for attracting customers."

After hearing this, Jiang Sunyun nodded, and then said:

"Currently, opening a store in a good location in the neighborhood and cooperating with food processors for delivery costs $3,000-$5,000. 100 stores is about $500,000, which is not a small amount of money.……"

Chen Chen waved and had someone deliver a large envelope. When he opened it, there were bundled U.S. dollars inside. He pushed the envelope over:

"Ms. Jiang, this is 50,000 US dollars. You first find a food processor, then recruit people, rent an office building, and open the 8 stores this month as soon as possible. The accountant will still use your people, but at the end of each month, let the accountant talk to Chen Jie Let’s reconcile the accounts.

After getting the big envelope, Jiang Sunyun felt a lot more at ease:"It's absolutely no problem.""

After saying that, she went to shake hands with Chen Chen. The first company, Panda Express, officially began to expand its operations.

After sending Jiang Sunyun away, Chen Chen immediately felt a lot of pressure. He opened 100 stores a year, and the cost alone was 50. Ten thousand US dollars, and the funds needed to expand the store will only be more in the future. The money he makes in the casino is not enough.

Chen Chen thought about it in his mind. According to the current customer flow of Panda Express, the customer flow on weekends is about one During the small peak period, there is a turnover of more than 240 US dollars. On Monday, the customer flow is much less, only about 120 US dollars.

In other words, the monthly turnover of each store is about 4,700 US dollars, and the turnover of 10 stores is close to 50,000 US dollars. Um.

This amount of money is far from enough to expand new stores. This kind of chain store can only make big profits after it forms a scale.

Now we still need to find a sum of funds to deal with the early development. Where can we make money...

After staying in the store for a while, I suddenly saw When Song Jiamo drove outside, Chen Chen frowned. Panda Express was a legitimate business and he rarely let gang members come here.

"Song Jiamo, what happened?"

Chen Chen took the initiative to go out and asked in the car

"Wu Jiazhao, the general counsel of Zhi Gong Tang, convened various leaders to discuss the matter at the Chinatown headquarters of Wuzhou Zhi Gong Tang!"

Song Jiamo only had one sentence, but the tone was quite heavy.

Chen Chen's pupils shrank slightly after hearing this. Could it be that the casino incident happened?

One week after the San Francisco robbery, it caused a huge sensation.

But because Chen Chen Chen and others knew how to avoid the limelight, so they were not targeted by gangs or the police. What does Wu Jiazhao mean by gathering people from all walks of life now?

"Boss, shall we go?"Song Jiamo looked at him.