I sell agricultural dump trucks, you say I sell arms?

"Boss, are you really going to do this?"

In the office, Song Kangming said in disbelief with the design drawing.

He thought that Lu Ming called him over because of something.

I did it for a long time to let myself see ~ the design drawings of the new car.

Song Kangming looked at Lu Ming with some confusion.

He knew what Lu Ming had decided, and he definitely couldn't stop it.

This can be seen from the blueprints in his hand.

He told Lu Ming so much before, but Lu Ming didn't listen to it at all.

But this is not where Song Kangming feels helpless.

What made him speechless the most was the new car designed by Lu Ming.

This size is Nima seriously?!

No matter how you look at it, this is the product of a normal vehicle cutting from the middle!

"Boss, tell me the truth, this thing is really a car?"

Song Kangming pointed to the product on the design drawing, and said to Lu Ming with a confused expression.

The minimum ground clearance is 125mm, and the turning radius is 4m

Is the data above serious?!

"Old Song, don't worry!"

Lu Ming looked at Song Kangming's face and couldn't help sighing.

He took the drawing, spread it flat on his desk, and said:

"I'm telling you, it's a car!"

"But it's different from a normal car. "

"I call it a mini car. "

Song Kangming was stunned for a moment when he heard this.

He looked at Lu Ming suspiciously:

"What do you mean by a mini car?"

"It's a miniature car, and you can understand it as the smallest of its kind. "

"Miniature cars?"

"That's right!"

When Song Kangming heard this, he looked at the drawings on the table.

The doubts in my heart finally faded slowly.

Plainly.

Lu Ming wants to engage in cars.

But it's not the car in the traditional sense.

It's a miniature car.

It's a different way.

Song Kangming thought of this and nodded silently.

It seems that their own bosses also know that in the traditional car market, they can't compete with those professional car companies.

In that case, it is not the usual path.

But where is the target group for this car?

What is its value?

Song Kangming's heart followed with new doubts.

Cars are actually given a lot of meaning in people's daily lives.

When it comes to business, cars are the most direct proof of economic strength.

When it comes to daily life, the car is a means of transportation that can expand the range of people's activities.

It can be said that because of the unique status of the car, its development is now more than just a tool.

So each car actually has its own positioning.

For example, if you position yourself as a boss's car, then you must take a business style and calm atmosphere.

If you define yourself as a young person's car, you have to be individual.

Wait!

Each car will be positioned differently because of its different audience.

On the other hand, looking at the Mini car in Lu Ming's mouth, what is the positioning of this thing?

Song Kangming told Lu Ming about his own questions.

Lu Ming smiled when he heard this.

"This car is mainly aimed at young female users. "

"Of course, other groups can also drive. "

"For example, in the southern mountain villages with narrow roads, or in densely populated cities with high parking pressure. "

"This small model will definitely be liked by many young people. "

Song Kangming listened to Lu Ming's words, his brows tightened.

He could understand Lu Ming's words.

After all, this car is small in size, and it is indeed much more convenient than ordinary cars in terms of parking and driving.

But young women

Song Kangming thinks that young girls like fashion and trends.

You have a small car, will any girl like it?

"Boss, are you sure young women will love it?"

"Don't you think it's cute?"

Lu Ming asked Song Kangming rhetorically.

What do girls like?

I love cute and fluffy things!

In addition to being small and flexible, this Mini focuses on a cute and cute style.

Song Kangming shook his head when he heard this.

He didn't think it was cute at all.

Instead, I think it's weird.

That's right!

It's an indescribable weirdness.

Lu Ming pursed his lips when he heard this.

Get!

I asked in vain.

Song Kangming is middle-aged, and he is a cute man who knows a hammer!

It's not that he despises the aesthetics of this product.

He remembered that Song Kangming's daughter had a birthday some time ago.

This product actually gave someone a king-sized Ultraman toy.

Look!

Is this a gift for a little girl?

How so?

This is the aesthetic that belongs only to old men!

That's it, don't expect him to understand what cuteness is.

"Well, I just thought it was cute. "

Song Kangming looked at Lu Ming and said helplessly:

"But is it possible to attract young female customers just by being cute?"

"Of course not!" (read the violent novel, go to the Feilu Novel Network!)

Lu Ming glanced at Song Kangming and said with a smile:

"Girls are different from boys. "

"Boys may care about how much power the car has, what the 000 acceleration is, what tires, what brake discs, etc. "

"But girls don't care about that. "

"They will first look at whether the car looks good or not, and then everything else. "

"And in addition to being cute, this car has a fatal advantage. "

Song Kangming was a little suspicious when he heard this.

"What's the plus?"

"Easy to drive!"

Lu Ming said with a smile.

It's not that he looks down on girls driving.

It's that girls are really not as bold as boys in terms of technology when driving cars.

There are many narrow sections of the road, and girls usually stop the car and let the other party pass by themselves.

Or simply get out of the car and ask the other driver to help you move the car.

Especially some girls with little driving experience hate to encounter this situation. []

There was also the problem of parking and so on.

And if she was driving a Mini, it would have greatly reduced the probability of this annoyance.

After all, the Mini model has a natural advantage in size.

Whether it is driving or parking, it is much more convenient than a normal car.

Listening to Lu Ming's words, Song Kangming nodded.

It's easy to understand.

"Boss, should we produce a small number of these cars first, and then see how the market reacts?"

"If the market responds well, it will not be too late for us to increase production. "

Song Kangming looked at Lu Ming and said hesitantly.

The water in the automotive market is very deep.

Rushing into it rashly, it is easy to be pitted with all your money.

Especially at the moment when the transition from oil vehicles to new energy vehicles is currently underway, the situation is even more complicated.

Lu Ming nodded when he heard this.

"In this way, you should first identify the problem of the production line and the plant. "

As for the rest, it can only be done slowly.

After all, automobiles are no better than other industries.

The production process of automobiles is quite complex.

Generally speaking, the birth of a car is market research, conceptual design, engineering design, actual vehicle production, prototype testing, mass production, etc.

The production of automobiles includes several stages such as stamping, welding, painting, powertrain, and testing.

It can be said that the production process of automobiles is actually very complex.

So if Oss wanted to produce cars, he had to do a lot of preparation.

For example, the mastery of various process technologies, the assembly of various production lines and so on.

So this kind of thing can't be rushed.

With Lu Ming's order, the Oss Agricultural Machinery Factory began to make drastic preparations for the automobile industry.

The introduction of automobile technology, the assembly of production lines, the training of workers, etc., are all carried out in an orderly manner.

More than two months later, when everything was ready.

The first Mini cars entered the official production process.

When the first pink Mini was produced, many female employees at the scene were bright-eyed when they saw it.

There was a bit of eagerness on his face.

No way.

Compact body, kawaii color.

Everything that makes these two Minis look so cute.

Don't poke too much into a girl's heart.

Seeing this, Lu Ming nodded with satisfaction.

In the previous life, the Mini car was all the rage.

Major brands have also launched their own Mini models.

If Mini cars really can't adapt to the market, then why did so many car companies launch corresponding models in the previous life?

And why do so many consumers pay?

So Lu Ming didn't think that his plan would fail from the beginning.

Because the Mini car is market-monitored.

It turned out that this car was indeed very popular in the market!

Especially the women's market.

"Lao Zhao, let's go, come up with me for a test drive. "

Seeing the first car drive out of the workshop, Lu Ming said to Song Kangming on the side with a smile.

When Song Kangming heard this, he naturally had no reason not to agree.

Before the two came to this MIni, Song Kangming had a strange mood for a while.

At this moment, he looked at this car, and suddenly had a feeling of facing his daughter.

I want to give it all aspects of gentle care.

As soon as this idea came out, Song Kangming himself was shocked.

Scald!

How could I have such a ridiculous idea about a car?

Song Kangming shook his head helplessly.

"Old Song is stunned, come up!"

At this time, Lu Ming had already sat in the driver's seat, lowered the window and urged Song Kangming.

Seeing this, Song Kangming also opened the car door and went in.

Let's be honest.

When he saw the real car, he realized how petite this car really was.

PS: Kneel down and beg the big guys for a lot of support, please!!B!.