Entertainment: Start as an idol trainee

After one game, we chatted while selecting heroes for the second game.

Grandpa Ge asked Cao Gong: "Brother-in-law, what do you think of the current gaming environment?"

"I can only say cherish it. The gaming environment will only get worse." Cao Gong answered bluntly.

"Indeed, the current gaming environment is really much worse than it was two years ago." Huang Ming also expressed the same feeling.

"That's good. You'll see. In two years, the environment of this game will be even worse."

"In the past, if you wanted to be a king, you had to hone your skills and operation skills."

"In the future, you don't need skills or operation skills. You can be a king even if you have a high win rate."

"There is a problem with the current matching mechanism, but you don't know it and haven't discovered it."

"Gradually, the winning rate of players in this game has been around 50% in the past two years."

"Because of the matching mechanism of the game company, if they see that you have won too many games in a row, they will use the mechanism to punish you; let your hero's value drop, for example, when you operate it, it feels that the hero is moving very slowly; or even if the hero is at low health, you can't catch up no matter how hard you try, because of that little damage; or your damage is modified."

"You will all find out about these in the future. By then, the environment of this game will be even better."

Cao Gong had already seen the essence of this game, which is why he rarely played it since last year. Most of the time, he played it to accompany Yang Mi.

If it weren't for playing with Yang Mi, Cao Gong would rarely log into this game.

"Why is this happening?" Cheng Xiao couldn't figure out why the gaming environment is getting worse and worse.

"It's simple. It's for making money."

"In the past few years, this game has made 20 to 30 billion yuan a year."

"But what about now? The game's revenue has decreased. Why is that?"

"Because in the past few years, players didn't have many skins. When there were activities, some people would spend money to buy skins. So the three years from 2017 to 2019 were the three years with the highest revenue for King of Glory. It was also the peak three years for the entire game, even beating computer games."

"But after these three years, most players have the skins they want. Players who haven't bought them are just not well-off and are reluctant to spend money on them."

"This shows that The skins owned by the game players are already saturated. ”

“In the next two years, you will see that the number of skins released each year is more than before, but the income is not as much as before.”

“In order to make money and profit, we can only spend more time on designing skins, and not spend too much time on optimizing the game environment.”

“In addition, the previous players are now old and don’t play much; a large number of players quit the game, resulting in the loss of player users, which means that the mainstay who spent money to buy skins has been lost. In order to quickly realize profits, more beautiful skins with better special effects will be launched to stimulate players to buy'”

“Because of playingIn order to keep the current players from leaving, a disgusting matching mechanism was created to make it easier for the current players to reach the King's rank. ”

“This mechanism means that the more consecutive wins you have, the weaker the teammates you are matched with will be.”

“Then, there will be some AIs.”

“If you are strong, AIs will be arranged to pit you.”

“If you are weak, AIs will be arranged to carry you.”

With Cao Gong's identity, of course he dared to reveal the inside story of the King's rank. If it were someone else, he would not dare to do so.

But who is Cao Gong? With such an identity, let alone the game company, even Ma Huateng would not dare to say anything to him, not to mention that Cao Gong was just telling the facts.

“No wonder, a few years ago you played this game and held several heroes that ranked first in the national server.”

“What about now? Except for accompanying me, you basically don't play the game anymore. ”

Now Yang Mi also understood, the reason is here.

In Ge Da Ye's live broadcast room, the audience also quarreled, because they finally knew the reason.

And the audience in Cheng Xiao's live broadcast room, after listening to Cao Gong's words, all learned these inside stories

"It's not as interesting as before. In the past, it was really a 5V5 fair battle. Whoever has strong skills and good operation can win; now whoever has a low winning rate wins."

"Also, the skins are beautiful now, and the various special effects are so dazzling?"

"But the special effects are so good, when the team starts, you can't find a lot of special effects."

"Haha~" Ge Da Ye has experienced this, and he knows that this complaint is correct.

"Is it right or wrong?" Huang Minghao asked this.

"From the player's point of view, this is definitely wrong, because the game experience is worse. ”

“But from the perspective of the game company, I can understand their approach.”

“First of all, how can you operate a game without making money? The operation of this game is not just a few million or tens of millions; just the operation and maintenance of the game server, 100 million is not enough for a year.”

“Suppose you are the boss of a game company, King of Glory does not make money every year, and it has to lose money to operate. I don’t think it’s much, but you lose 100 million a year to maintain and operate this game. Are you willing to do it?”

Cao Gong’s explanation made Huang Minghao and others understand.

The audience watching the live broadcast also learned this from it.

“Some people will say that King of Glory’s annual revenue is nearly 40 billion.”

“That’s right, it’s nearly 40 billion in revenue, but it’s not all the company’s.”

“Apple phones have to share the profits, otherwise you can’t download this game to play on your iPhone. ”

“There will also be a share of the revenue from Android phones. I don’t know how much, but it will definitely be paid.”

“Then there is the initial investment in the game, operating expenses, maintenance expenses, publicity expenses, company employee salaries, etc. After deducting these, there will definitely be money to be made.There must be a lot of money."

"As for how much, I don't know, but there is money to be made for sure."

"For example, making 50 million, for many ordinary players, is this not enough? I can't make 50 million in my lifetime, is it not enough?"

"But think about it, investing 1 billion a year, and finally making 50 million, do you think it's not enough?"

"It's like if you spend 10 yuan and make 50 cents a year, do you think it's a lot?"

Cao Gong's description and metaphor made the audience watching the live broadcast understand this truth.

Only stars like Cao Gong would say this, other stars would not dare to say this.

The audience in the two live broadcast rooms also know how to think for themselves about what Cao Gong said.

"I have a question from the audience: Is that cutting leeks for the game company?" Ge Da Ye asked for help.

"Why do you have to cut it for him? You know he is cutting leeks, so why don't you let him cut them? "

"If you can't stand the game company's behavior, why don't you quit the game, and you won't be cut by leeks." (To read the exciting novels, go to Feilu Novel Network!)

"Or, you can play this game without spending money."

"Just play the game and don't buy skins, that's fine."

"It's you who can't control yourself and want to spend money to buy skins, so you can't blame others."

When these words came out, many viewers were speechless.

It's true that there is no forced payment, but there is a temptation for you to pay.

It depends on whether you can resist the temptation. If you can't resist the temptation, it's your problem if you spend money.

".~ If you were the boss, what would you do?" Yang Mi asked her husband silently.

"I'm the boss, and the change won't be big. ”

“It is necessary to optimize the game environment, but this will definitely increase the maintenance cost. If I don’t release new skins to stimulate player consumption, then my game will have no income, and I will simply owe operating and maintenance every year.”

“I can persist for a year, or two years, but I can’t persist for three years.”

“Online games are like this, not stand-alone games, because stand-alone games do not need maintenance.”

“Online games need maintenance, so they must release things that make money, otherwise how can they maintain them without money?”

“So this game will be like this in the future.”

“People who don’t have a competitive spirit, don’t want to win, or don’t care about the outcome of the game, will think that this game is still playable, and they can just play a few games to entertain themselves in their spare time.”

“People who have a competitive spirit, want to win, and are very persistent in winning the game, then you will be whipped by this game, constantly challenging and torturing your emotions and mentality. ”

After hearing these words, the audiences in both live broadcast rooms all agreed with them.

This is absolutely right.

If you don’t care about winning the game, and you just play it for fun, and don’t care about winning or losing, then thisThis game can really entertain you.

But if you are very persistent, then the current game environment of this game will torture you very much, making you very angry and furious.

"So you are like this now?" Yang Mi asked Cao Gong with a smile.

"What else? If it weren't for accompanying you, an internet-addicted girl, I would have uninstalled it long ago, okay?"

"I still have this game on my phone, just to play games with you and make you happy."

"Otherwise, buddy, with my status, how many hours should I spend playing games? Isn't fitness good?"

"Haha~ You want to exercise again? You and fitness are good." Yang Mi said to him unhappily.

"Don't you say that? I haven't exercised today." Speaking of this, Cao Gong got up.

"If I hadn't come to visit you today, would you have gone to the gym in the hotel after work?"

As soon as Yang Mi finished asking, Cao Gong said, "Yes! You are not around, and I am staying in a hotel. If I don't go to the gym to burn off some physical strength and energy, I will think about some little things while lying in bed."

"It's easy to make mistakes this way." Cao Gong was also very bold.

The audience fans in the two live broadcast rooms were boiling with excitement, and they all gossiped and asked.

Cheng Xiao saw the live broadcast room barrage, but did not help ask because it was a sensitive topic. . []