I watched Er Chuang’s short video, and everything went numb!

[The first problem is that it deprives you of your financial freedom and creates a perfect busy trap for you. ]

[In the book "Work, Consumerism and the New Poor", Polish sociologist Zygmunt Bauman reveals a good partner of consumerism: work ethic. ]

[Work ethic says: Working is a good thing, it means you are diligent, have a direction, and have a stable life. You have moved bricks for a few years, got a promotion and a raise, so you should buy something to reward yourself. ]

[In fact, greater consumption will encourage more work, and more work will encourage greater consumption. ]

……

"?"

Many ancient people in all dynasties were a little confused.

Why does this sound like working in vain?

……

[In fact, you save money in order to buy more things in the future...]

[It seems that you are good at financial management, but from the beginning, you have never jumped out of the hamster wheel of consumption. 】

……

Accompanied by narration subtitles.

A video of a hamster riding a hamster wheel was inserted into the sky screen.

Looking at this scene.

Many ancient people in the past dynasties were immediately happy.

This is really vivid.

……

[The real way to save money should be to not work in the future, not to spend more money and work more. 】

[So there is a sentence in "The Psychology of Money": Time freedom is the biggest bonus that wealth can bring you. 】

[And the comparison brought by consumerism is a battle that no one can win. 】

[Even if you have a luxury car in the future, people will care about the luxury car, not you who drives the luxury car. 】

……

The plane of Taizu of the Ming Dynasty.

Zhu Yuanzhang had a vague feeling.

That is what this later person said, which is a bit contradictory.

Just now he said that promoting consumption can accelerate the development of the national economy.

But the meaning of this remark at this time is to tell people not to buy things and to save money.

So is this person in favor of consumption or against it?

Zhu Yuanzhang pondered in his heart.

……

[The second problem of consumerism is that it takes up too much of your thinking bandwidth. ]

[The basis of consumption is choice, and excessive choice brings countless decisions. The more decisions you make every day, the lower the quality of the decisions. ]

[Compared to thinking about your own value and future, you send your brain cells to the choice of various commodities one after another, which will bring a kind of fatigue that follows you like a shadow. ]

[That is why Steve Jobs, Mark Zuckerberg and others have specifically reduced their daily clothing styles to 1~2 pieces to reduce the number of decisions they make every day. 】

The barrage flew out:

"Is this what is said in the book "The Paradox of Choice"? It seems to be called decision fatigue?"

"It does make sense. Too many choices are too damaging to brain cells."

"In fact, it is to reduce the number of decisions on unimportant things and focus on making high-quality decisions on important things."

"..."

Many ancient people in the past dynasties heard this statement and felt very novel:

"Is there such a thing?"

Suddenly, some ancient people decided to learn this approach and reduce the number of decisions they made on unimportant things, such as reducing the styles of their clothes.

See if this can help them make more correct decisions on major matters.

……

[Finally, a person who is deeply trapped in consumerism is more likely to be guided and manipulated by merchants. ]

[Since you want an identity, merchants can guide two things. ]

[First: What identity is a good identity? ]

[Second: What kind of product should a good identity correspond to? ]

[Don't underestimate the influence of merchants. After all, we live in a world of fabricated identities. 】

【To understand how merchants define a good identity, we must first ask what concepts can consumerism be linked to in a dreamy way? 】

【The answer is: aesthetics and romanticism. 】

……

Many ancient people from all dynasties were confused again.

Two new words that they couldn't understand.

……

【As the left and right arms of consumerism, they have jointly supported countless industries and the lifelong dreams of countless people. 】

【Consumers who pay for aesthetics often notice a part of their body through a conversation. 】

【For example, when chatting with a salesperson, I told him about the concept of neck lines, so after returning home, I could no longer ignore these marks. 】

【Then there are hairlines, blackheads, forehead wrinkles, eye bags... Eliminating these enemies has unknowingly become your obligation to live. 】

【Women are often the biggest victims of this brainwashing campaign. 】

[Even if they can have careers, children, and freedom, they cannot relieve themselves of their responsibility to maintain beauty. 】

[Businessmen constantly provide various human body models through advertisements, and the only difference between you and the human body model is a bottle of essence. 】

……

Many merchants who sell products such as rouge and powder in all dynasties were enlightened.

This passage directly opened the door to a new world of commodity sales for them.

"I've learned it! I've learned it' ' ' ' ' ' !"

"Rouge and powder must be sold like this!"

These merchants tried hard to remember terms such as forehead wrinkles and blackheads, which were all the content they would use when selling rouge and powder in the future.

In their hearts, they have begun to conceive of words such as "powder that can remove blackheads".

Even inspired by this, they also planned to create some new terms themselves.

……

[A good identity is beautiful and romantic at the same time. ]

[The child born of romanticism and consumerism is named tourism. ]

【The reason why modern people spend a lot of money to go on vacation in other places or abroad is because they believe in the romantic myth of consumerism. 】

【Romanticism tells us that in order to maximize our potential, we must accumulate as many different experiences as possible. 】

【Romanticism encourages diversity and is in perfect harmony with consumerism. 】

【The two go hand in hand, giving birth to a market that sells various experiences, thereby promoting the development of the modern tourism industry. 】

【Of course, I am not here to kill all tourism with one stick, but we do underestimate the anxiety of catching a plane, the boredom of waiting for luggage, the trouble of finding WiFi and the discomfort of acclimatization. 】

【Even if you have seen the culture of a foreign country and felt the shock of nature, what kind of person you are after returning still depends on your thoughts, not the photos in the album. 】

The barrage flew out:

"This is a bit extreme. Traveling can indeed broaden your horizons."

"The ancients said: 'Reading thousands of books is like traveling thousands of miles'. Traveling more is not a bad thing."

"It is understandable to consider luxury travel as consumerism, but it cannot be said that all travel is consumerism. Ordinary travel is not counted, and poor travel is even less counted."

"Apart from broadening your horizons, the happiness gained during the travel process is also a kind of benefit."

"..."

The plane of Emperor Taizong of the Tang Dynasty.

Li Shimin praised:

"'Reading thousands of books is like traveling thousands of miles'. This sentence is very good."

He also felt that the viewpoint of this passage was biased.

It is not a bad thing to travel around and see more of the local customs and customs of different places.

……

[After a good identity is defined, another operation is to define what product represents this identity, and this is where marketing comes in. ]

[Love is a good value, but love cannot be sold directly, so I define transparent stones as love for you. ]

[In the early 20th century, a company called De Beers was doing well in the diamond market. At its peak, they operated 19 diamond mines and produced more than 80% of the world's diamonds. ]

[So, in order to stimulate the demand for diamonds, De Beers created a simple slogan: Diamonds are forever, and one diamond will last forever. ]

[A brand new industry has sprung up. ]

……

Many big businessmen from past dynasties were enlightened.

They were naturally smart people to become big businessmen.

They soon figured out the trick.

"What a good trick!"

These big businessmen admired in their hearts.

At the same time.

They began to wonder if they could imitate this method to make their business bigger?

……

[In recent years, neuromarketing can use technologies such as FMRI, EEG, eye tracking, and facial coding to allow brands to bypass customer feedback and directly touch the desires that customers themselves don't even know about.. 】

……

These new technologies in the field of neuromarketing were demonstrated on the giant screen in the sky.

Many merchants from past dynasties watched and exclaimed:

"Amazing!"

They really never expected that the means of doing business by merchants in later generations would be so magical.

……

[For example, FMRI functional magnetic resonance imaging is generally used to observe the brain. 】

[In a study, FMRI found that the timing of consumers seeing the price will bring different thinking patterns. 】

[If the price is displayed first, consumers will think: Is this product worth it? 】

[If the product is seen first, consumers will think: Do I like this product? 】

[With this information, the brand can fine-tune every interaction between you and the product. 】

……

"Is that so?"

Many merchants from past dynasties have kept this knowledge point in mind.

……

[Perhaps from the beginning, your entering a brand store is a carefully designed drama. ]

[You may have seen the product advertisement somewhere. ]

[After all, everyone sees 5,000 advertisements every day. ]

……

“So many?”

Many ancient people in all dynasties were deeply shocked.

……

[Consumerism can give you a sense of belonging and accomplishment, and can improve your personal ability, but at the same time, it also deprives you of your financial freedom and mental bandwidth, allowing you to be manipulated by brands at will. ]

[It has become the skeleton of this society and your flesh and blood. ]

[All research on it points to one truth: not seeing through will bring pain, and seeing through will bring nothingness. ]

[So, is there a balance between pain and nothingness? ]

……

The plane of Taizu of the Great Ming Dynasty.

After watching the entire video, Zhu Yuanzhang began to think.

He felt that this balance was the balance between consumption and so-called consumerism.

The country needs to promote consumption to drive the rapid development of the national economy.

But it is also necessary to prevent the people from falling into the trap of consumerism and engaging in high consumption beyond their ability, so as not to put the people's lives into hardship.

However.

As Zhu Biao just said, this is something that can only be considered after the Ming Dynasty starts the industrial revolution.

At present, the Ming Dynasty, he believes that it is still necessary to adhere to the principle of governing the country with diligence and frugality.

……

On the giant screen in the sky.

The video is refreshed.

A new video appears.

[A determined lone hero: 68 years old, he carried a coffin to the expedition and recovered one-sixth of China's territory! ]

……

Looking at this line of video titles, the ancients of all dynasties have great interest in the following videos.

Because this short line of big characters is very topical.

They were very curious about which veteran was so brave that he could accomplish such a great feat at such an advanced age?

Moreover, "carrying a coffin to go to war" sounds like a very legendary story.

……

[In the 5,000-year history of China, the late Qing Dynasty can be called "¨" ¨" The dynasty of shame", no one else.】

……

As soon as this sentence came out.

In the Qing Dynasty's various dynasties, Kangxi, Yongzheng and others turned pale.

Although the late Qing Dynasty had been repeatedly whipped in various previous videos, they still felt extremely angry when they heard it again.

……

[Not only did the Qing Dynasty have riots and divisions within it, but the Western powers outside were also invading and destroying it.]

[In 1865, Yakub Beg, with the support of Tsarist Russia and the British Empire, invaded China's Xinjiang Province, established the "Khanid Khanate", and occupied most of Xinjiang Province.]

[In 1871, Tsarist Russia also invaded again. , occupied the Yili area of ​​Xinjiang Province, China. 】

……

Accompanied by narration subtitles.

A huge and clear map of China appeared on the sky screen, with the occupied Xinjiang Province area marked on it.

Many ancient people in the past dynasties quickly matched the Western Regions with Xinjiang Province.

After all, since the Han Dynasty Emperor Wu sent Zhang Qian to the Western Regions twice, the Central Plains Dynasty has known and understood the Western Regions.

And in the second year of Shenque of Emperor Xuan of the Han Dynasty, in order to manage the unified Western Regions, the Western Han Dynasty established the Western Regions Protectorate in Wulei City, officially set up officials, stationed troops, and implemented administrative orders in the Western Regions, and began to exercise national sovereignty. This is what is called "Han's orders to the Western Regions!" in the "Book of Han·Biography of Zheng Ji"

".

The Western Regions have since become an integral part of China's territory.

Therefore, in the dynasties after Emperor Wu of the Han Dynasty, many ancient people were familiar with the Western Regions.

As for the ancient people before Emperor Wu of the Han Dynasty, they also learned about the situation in the Western Regions from various previous videos.

……

[At this time, the poor Qing Dynasty did not have much strength to conquer Xinjiang.]

[Li Hongzhang, a senior official in the late Qing Dynasty, even said: "Our territory is very large, and Xinjiang is such a poor place. If it is lost, it is nothing." ]

……

Many emperors of all dynasties heard this and changed their color, and immediately expressed their anger.

The plane of Emperor Taizong of the Tang Dynasty.

Li Shimin snorted coldly and cursed:

"Traitor!"

"Such shameless words can be said! ”

“What a traitor!”

Although it was a matter of later dynasties, it was related to the territory of China after all.

So he was very angry about Li Hongzhang’s words.

Although China’s land area is large, (good Zhao is good (good Zhao is good)) but not an inch is redundant!

Behind Li Shimin, Changsun Wuji and other Tang officials were also extremely angry.

How can the country's territory be lost so casually?

This person is unworthy of being a minister!

……

At the same time.

Not only many emperors were angry, but also many civilians in all dynasties were extremely angry.

They also expressed great dissatisfaction with Li Hongzhang.

……

[Li Hongzhang's words aroused Zuo Zongtang's anger. ]

[The old man with gray hair stood up and angrily rebuked Li Hongzhang on the spot: "Nonsense, the country's territory must not be lost."]

[At the same time, he was determined to fight, and he claimed: "Even if I die on the battlefield, I will recover Xinjiang!"]

……

Accompanied by narration and subtitles.

A clip of film and television mixed cuts was inserted into the high-altitude giant screen.

[Zuo Zongtang:

I still say the same old words, Chinese people, we can't always succumb to others! We should fight whether we win or lose! One word: fight! (Zuo Zongtang is excited, clenching his fists and raising them in front of his chest)]

The scene changes.

[Zuo Zongtang:

If we don't dare to fight against the invasion of a small Central Asian country like Yakub Beg, won't it make the Western powers think that we are weak and can be bullied!

I, Zuo Zongtang, would rather carry my coffin out of the border and die on the battlefield than allow the foreign invaders to occupy an inch of our land! ]

The bullet screen flew out:

"Well said! Zuo Gong will live forever!"

"It is true that 'in the face of a turbulent sea, a hero's true colors are revealed'!"

"..."

The ancients of all dynasties, including many emperors, looked at the huge screen in the sky, their expressions moved, and praised loudly:

"What a loyal and brave minister with a strong character!"

……

The plane of Emperor Wu of the Han Dynasty.

Liu Che exclaimed:

"I didn't expect that in such a fatuous and incompetent court, there could be such a loyal and brave minister. It is really rare!"

……

[So, who is Zuo Zongtang? Why did he insist on recovering Xinjiang? ]

[What kind of story happened before and after he sent troops? ].