I watched Er Chuang’s short video, and everything went numb!

[The answer is simple. If it hadn't done so much, it wouldn't have survived, let alone built its current business empire. ]

[Look at its ingredients. It's very simple. It's just an ordinary energy drink. ]

[Caffeine, taurine inositol and niacinamide, plus B vitamins. The only difference between different versions is the concentration. ]

[This thing is not good enough in front of today's various roller kings. ]

[But, Red Bull is smart here. They realized an essential problem. People go to nightclubs and spend so much money, not because the wine is delicious, but for the atmosphere. ].

[So many consumers buy energy drinks, not for the ingredients, but for the atmosphere. ]

[It's like that night-staying water, which has ginseng soaked in it, but you can see that the ingredients are not much different from chrysanthemum tea, but people just buy it, just for the feeling of soaking ginseng. ]

……

After listening to these words,

Many businessmen in all dynasties were enlightened.

Their thinking was opened.

Selling things does not necessarily mean just selling things.

……

[So, since you want to create an atmosphere, give consumers the most. ]

[At the same time, whether it is sponsoring sports or sponsoring athletes, other beverages have done it, but Red Bull can't win. ]

[At this time, Red Bull realized that in advertising, the performance of athletes can be living advertisements or dead advertisements. ]

[Everyone wants to vent, toss, and challenge the limit. Then life and death are not the last limits of life? ]

[So Red Bull set its sights on the extreme sports that had just started, from skateboarding, skiing, cliff diving, surfing to F1 racing, and invested more and more in the projects. ]

[Consumers were dumbfounded. It turned out that you are not only the best-selling beverage, but also the best-selling hell. 】

【When challenging the limit, athletes may die, but Red Bull has made you alive. 】

【Amputation" At present, Red Bull has sponsored more than 160 different sports events worldwide. 】

【The reason why many more exciting events are not sponsored is not that Red Bull thinks they are not exciting, but that humans lack imagination. 】

【And some sports fabrics are too small and there is really no place to put the big Red Bull logo. 】

……

See here.

Many merchants in the past dynasties have a little understanding of Red Bull's approach.

Isn't it just to promote their products for 23?

In fact, advertising for business names or products also existed in ancient times.

And there are many kinds of tricks and routines.

As early as the pre-Qin period, there were "sound advertisements" that used the sound of objects to sell goods. For example, "Chu Ci·Heavenly Questions" records: "The teacher is in the market, beating the drum and sword."

This kind of sound advertisement also has its own characteristics in other dynasties.

In addition.

Store advertising "signboards", copperplate printing "promotionAncient merchants were also very skilled in using various advertising methods such as "orders", issuing "red tickets" (gift coupons), gambling-like "guanpu", tasting services "sa zhan", celebrity endorsements, etc.

So the ancient merchants were not completely ignorant of advertising.

It's just that.

After understanding Red Bull's purpose, the ancient merchants had a new confusion.

Is the advertising method adopted by Red Bull really useful?

They just heard that Red Bull paid a huge sum of 50 million US dollars for the space parachuting project alone.

This investment is not low.

……

[Don't ask if Red Bull can make a profit. Red Bull is a stable sponsor for many projects. You can make money or not. If the athletes succeed, Red Bull will not lose money. If the projects I sponsor can survive, then you are really awesome. 】

[If the athletes die, Red Bull will also make money. 】

[Is there any advertisement more powerful than athletes wearing your logo until they die? 】

[These marketing investments account for about one-third of Red Bull's revenue. 】

[But the effect is also significant. Red Bull has been established for decades and has sold more than 75 billion cans of Red Bull worldwide. It once occupied 63% of the functional beverage market share and its brand value was close to 7 billion US dollars. This was all helped by athletes using the life and death limit to help Red Bull break the game. 】

……

Many businessmen from all dynasties were shocked again.

They didn't expect that the effect of Red Bull's advertisement would be It turned out to be so good.

No wonder Red Bull was willing to spend so much money.

Just as the merchants of all dynasties were shocked.

This video also ended.

……

In the sky.

The video refreshed.

A new video appeared.

[World War I: A war that changed history! ]

……

As soon as they saw the title of this new video, the ancient people of all dynasties instantly lifted their spirits.

In many previous videos, they had heard of the two world wars, "World War I" and "World War II".

At that time, they were already very curious about what these two world wars were about?

Now, in the sky The giant screen is finally going to tell this story.

The ancients were naturally very interested.

……

[On June 28, 1914, Sarajevo in the Austro-Hungarian Empire had just cleared up after the rain. The fresh air was mixed with the fragrance of soil and flowers, which made people feel very comfortable. ]

[Crown Prince Franz Federico of the Austro-Hungarian Empire visited Sarajevo with his beloved wife Sophie on this day. ]

[However, when their motorcade reached the Latin Bridge in the city center, two crisp gunshots forever froze the lives of the two young royal couples here. ]

[This unexpected assassination kicked off the first assassination that lasted for four years and swept across five continents, 33 countries and 1.5 billion people around the world.The prelude to the World War. 】

[The war ultimately caused more than 10 million deaths, 20 million injuries, and huge economic losses that are difficult to calculate. 】

……

"Hiss! What a horrible and cruel war!"

The ancients of all dynasties were stunned instantly.

So this is what the World War means?

The scope of the impact was so wide, and the number of casualties was so high. Just those numbers shocked the ancients.

It also directly showed the horror of the First World War.

The ancients were even more curious.

How did such a cruel war come about?

Which countries were at war?

……

[So, why did the death of these two people cause such a serious disaster? What exactly caused this war? What were the warring parties fighting for? 】

[In this episode, I will walk into the First World War with you. 】

……

After reading the preface, the eyes of the ancients of all dynasties became more focused.

Such a war has far exceeded the imagination of the ancients, and they are eager to know more information.

……

[If we want to thoroughly understand the cause of the outbreak of World War I, we must go back to the late 19th century and early 20th century, a rare period of peace in Europe. 】

[During this period, a very important phenomenon is that the major capitalist countries in Europe have successively entered the imperialist stage. 】

[As for what imperialism is, this question is very complicated, so you don’t have to worry about it. 】

The barrage flew out:

“Imperialism is not monopoly capitalism?”

“Imperialism is the highest and final stage of capitalist development, relying on capital export and using the labor of other countries to make profits for the country.”

“…”

Daqin plane.

Qin Shihuang’s eyes showed a thoughtful look.

People in later generations will also call his Daqin the Daqin Empire.

Does this "empire" mean the same thing as the "empire" in this imperialism?

……

[Just remember one thing, that is, the old capitalist countries that grew up first gave priority to dividing up colonies around the world. ]

[The capitalist countries that grew up later were dumbfounded. The whole world has been divided up by you guys who got rich first. What should we do? ]

[Therefore, during this period, the old capitalist countries represented by Britain and France had to defend their various vested interests, especially the vast colonial scope. ]

[And the emerging capitalist countries represented by Hans Leopard Country, after entering the imperialist stage, have an increasing desire for colonies. ]

[Therefore, their core demand is to weaken these old capitalist countries so that they can seize some colonies and spheres of influence from them. ]

[Since the whole world can beThere are only so many colonies to be divided. If the first countries occupy more, the later countries will definitely occupy less, or even none at all. 】

…

The plane of Emperor Chengzu of the Ming Dynasty.

Zhu Di has already vaguely understood it.

The reason for the outbreak of the First World War should be the conflict of interests between different countries.

As the ruler of a country, he does not find it strange.

Most wars between countries are due to the struggle for interests.

However, this passage made him see the great significance of completing the industrial revolution first.

Completing the industrial revolution first can occupy colonies around the world first, and can gain more benefits.

This made Zhu Di feel more urgent.

Although according to the giant screen, the first country to complete the industrial revolution, the British Empire, would not be able to start this process until hundreds of years later.

But everything is just a matter of what happens.

The Ming Dynasty can have later gods, what if something changes abroad?

Thinking of this, Zhu Di decided to push the industrial revolution of Ming Dynasty with all his strength.

……

[To put it in today's terms, this is a stock market, and this stock competition will inevitably lead to intensified conflicts among competing parties. ]

[So the textbooks will tell us that the contradictions between the imperialist countries during this period are irreconcilable. ]

[And as time goes by, the economic and military strength of these countries will become more and more unbalanced. ]

[This imbalance will inevitably lead to further intensification of contradictions and eventually evolve into an uncontrollable full-scale war. ]

[So we say that the outbreak of World War I is the inevitable result of the development of the capitalist system to a certain stage, which cannot be avoided artificially. ]

……

The plane of Emperor Wu of the Han Dynasty.

Liu Che nodded slightly.

Although he did not understand what the inevitable result of the development of capitalism was, after hearing this, he could understand why the war was bound to happen.

One side wants to seize the interests of the other side, and the other side wants to defend its own interests.

Then we can only see who is better on the battlefield.

Whoever has the bigger fist is right.

……

[Now that we understand this premise, we can get closer and take a closer look at what contradictions there are in these countries on the European continent at that time? ]

[First of all, the most obvious is the Franco-German contradiction. ]

[In 1870, the Gallic Chicken took the initiative to declare war on Prussia (Hans Leopard Country), but was beaten into a pulp in the end. Not only did it cede a large area of ​​territory, but it also led to a change of regime. ]

[The Second French Empire perished in the war, and the Third French Republic was established. ]

[After the war, the Gallic Chicken and Hans Leopard Country signed the very humiliating "Frankfurt Treaty". ]

[The position of the hegemon of the European continent also shifted from the Gallic Chicken to Hans Leopard CountryIn the case of the Hans Leopard Kingdom, even the coronation ceremony of the German Emperor Wilhelm I was held in the Palace of Versailles in the Gallic Kingdom, which can be regarded as the ancestor of the "milk method". 】

[And the Gallic people have always kept this hatred in mind and are waiting for the day of revenge. 】

[In contrast, the Hans Leopard Kingdom is also worried about the retaliation from the Gallic Kingdom, so it has been strengthening its armaments to prevent the Gallic Kingdom from making a comeback. 】

……

The plane of Emperor Taizong of the Tang Dynasty.

Li Shimin and the ministers of the Tang Dynasty immediately understood the contradiction between the two countries.

This can be called a life-and-death feud.

When the Tang Dynasty was forced to sign the Weishui Alliance with the Eastern Turks, it was regarded as a great shame by the Tang Dynasty monarchs and ministers.

From the day of signing, the Tang Dynasty monarchs and ministers thought about revenge all the time and finally destroyed the Eastern Turks.

What Hans Leopard did to Gaul was even more excessive.

Instead of holding the coronation ceremony of the new emperor in the palace of their own country, they went to the palace of Gaul.

This is a naked humiliation.

They simply treated Gaul as nothing and trampled on its dignity.

Even a suzerain country would not do such an excessive thing when facing its vassal state.

It would be incredible if Gaul did not want to retaliate.

…

[The second contradiction is the contradiction between Britain and Germany. ]

[The contradiction between the British Empire and Hans Leopard was mainly caused by the competition for colonies, which should be easy to understand. ]

[But in addition to this, there is another factor, that is, the British Empire has long pursued a continental balance of power diplomacy policy, so it cannot tolerate an overly powerful Hans Leopard appearing on the European continent. 】

……

The plane of Taizu of the Ming Dynasty.

Both Zhu Yuanzhang and Zhu Biao thought of the Napoleonic War that swept across Europe.

When Napoleon led the Gallic Kingdom to dominate the European continent, it was the British Empire that took action, using its powerful navy and economic strength, as well as the power of all countries, to successfully defeat Napoleon and the Gallic Kingdom.

At that time, they knew about the so-called continental balance policy of the British Empire.

Thinking of this, Zhu Biao sighed:

"People in later generations are really right. The British Empire is really a troublemaker in Europe."

Zhu Yuanzhang was amused. This nickname is indeed appropriate.

However, joking aside.

Zhu Yuanzhang felt that from the perspective of the British Empire, this strategy itself was not a problem.

The British Empire is isolated on an island. Only by restraining the countries on the European continent can the British Empire maintain its hegemony.

The last time when Gaul was strong, the British Empire supported Prussia (Hans Leopard) and other countries to deal with Gaul.

Now that Hans Leopard is strong, it seems that the British Empire will support Gaul again.

Zhu Yuanzhang thought in his heart.

……

[So as the arms race between the two countries intensified, the contradiction between Britain and Germany gradually intensified and became the main contradiction on the European continent at that time. ]

[Here can we briefly describe how fierce the arms race between Britain and Germany was around the navy? ]

[In 1889, the British Empire established a double-power standard, that is, the tonnage of the British Empire's navy must be higher than the sum of the tonnage of the navies of the two most powerful countries in the world. ]

[In order to catch up with the British Empire, the Hans Leopard Kingdom passed two naval bills. The first bill stipulated that 17 battleships, 9 armored ships, 26 light cruisers, 63 destroyers, and a large number of other small ships should be built within 6 years. ]

[The second plan stipulates that in 1915, the number of various submarines in the Hans Leopard Kingdom should double on the basis of the first bill. ]

……

The plane of Emperor Chengzu of the Ming Dynasty.

Zhu Di was a little shocked.

To build so many warships in a few years, the Hans Leopard country seems to have spent a lot of money.

But he can also understand the Hans Leopard country's approach.

Only by defeating the navy of the British Empire in a naval battle can the British Empire be truly defeated.

In the beginning, Napoleon was passive everywhere because of the failure of the naval battle with the British Empire.

……

[Faced with the expansion of the Hans Leopard country, the British Empire did not retreat at all. ]

[They also proposed a new expansion goal, clearly requiring that the number of battleships should be 60% more than that of the Hans Leopard country, and that 18,000-ton dreadnoughts should be built. ]

[By 1908, the British Empire had built 12 dreadnoughts, and the Hans Leopard country also had 9. ]

[On the eve of the outbreak of World War I, the strength of the Hans Leopard country's navy had jumped to the second place in the world, second only to the British Empire. 】.