Tears of love for a lifetime
Chapter 44
At this time, Chairman Zhou of the company said, great, great, great, wonderful. This is the only time since the 21st anniversary of the establishment of our Jianan Group Real Estate Company that I have heard the head of the company planning department comment on the city’s real estate market. Such a thorough explanation of the market and environmental supporting positioning analysis, clear and clear, no nonsense, talent, talent. At this time, other directors of the company, including Mr. Yan, also applauded and said, wonderful, wonderful, it was really wonderful.
At this time, Zhao Jinshan said, thank you all the leaders of the company for your recognition and praise. If any leader has questions, please ask them and I will answer them. The directors looked at each other and shook their heads and said that there are no new questions to ask yet. Zhao Jinshan waited for a minute and then said,"Then I will make the following presentation to the leaders on the overview of the company's publicity planning plan."
I took advantage of the opening of the new property of our Jian'an Group Real Estate Company and used our company as the organizer of this Southeast Agricultural and Sideline Products Exhibition and Sales Conference to carry out this task. I wanted to use"borrowing chickens to lay eggs" The method is reasonable and legal to achieve the purpose of inviting provincial leaders, celebrity actors and leaders of various business associations, as well as official publicity platforms of provincial and municipal news media to come to the scene to help, thereby expanding the visibility of our company and the information transmission of new real estate openings. , the more people come, the more people will go to the sales center to view houses. The more people there are, the higher the transaction rate will be. This is proportional to the promotion work.
First, regarding the sources of more than 200 exhibitors at the Agricultural and Sideline Products Exhibition and the sources of actors for all 48 performances of the Mid-Autumn Festival Gala, I make the following explanation:
I communicated and negotiated with the leaders of relevant departments in Southeast Prefecture through my sister-in-law Tang Meijuan. of this matter. Because my sister-in-law Tang Meijuan was the deputy director of the Southeast Prefecture Tourism Bureau four years ago, she has a relatively good relationship with the leaders of various departments in the prefecture. Although my sister-in-law has resigned now, her previous connections are still there. After I told my sister-in-law about my ideas, my sister-in-law thought it was a good thing to help local physical manufacturing companies promote their products, so she was very Support my ideas and practices. My sister-in-law came forward to communicate with the leaders of the Southeast Prefecture, the State Agriculture Department, the Federation of Industry and Commerce Department, and the Entrepreneurs Association, and received strong support from the leaders of various local departments.
If our company can hold this agricultural and sideline products exhibition and sales conference as the organizer during the Mid-Autumn Festival, we will inform the other party after confirmation and send the planning plan of this agricultural and sideline products exhibition to the relevant departments of the state government. After verification, the state government A document will be sent to the following 16 counties and cities, and leaders of relevant departments in each county and city will notify enterprises of the time and location of this agricultural and sideline products exhibition. Because now the country is entering the sprint stage of poverty alleviation, relevant local state government departments will allocate part of the funds to help exhibitors come to the provincial capital to participate in agricultural product exhibitions, and will provide enterprises with certain exhibition fee subsidies to allow them to come to the provincial capital to participate. At this agricultural and sideline products exhibition and sales conference, I will also invite film and television stars to help companies do product promotion activities for free.
In addition, my sister-in-law contacted the leaders of the State Culture and Tourism Bureau and the State Cultural Center and asked them to organize local intangible cultural programs to come to the provincial capital to participate in the Mid-Autumn Festival Gala performances we held. Our company will be responsible for participating in the performances. All actors’ food, accommodation and travel expenses for three days. The leaders of the local cultural department were also very happy and willing to provide assistance. They are responsible for organizing local art troupes and cultural art centers to organize actor rehearsal programs, and come to the provincial capital to participate in Mid-Autumn Festival gala performances to promote local folk culture. At the same time, the state TV station will also send a team of reporters to accompany the Mid-Autumn Festival cultural and artistic performances and the agricultural and sideline products exhibition and sales conference to conduct comprehensive news interviews and reports.
Second, regarding the leaders of relevant provincial departments who arrived at our product exhibition and Mid-Autumn Festival party to help out, I made the following explanation:
I asked my friend in the provincial capital, President Jiang of the Municipal Martial Arts Association, to help contact the provincial farmers and rural areas. The leaders of the departments, the Provincial Federation of Trade Unions and the Provincial Cultural Propaganda Department will be invited as special guests to participate in the Mid-Autumn Festival Gala cultural and artistic public welfare performances, and will also participate in the agricultural and sideline products exhibition and sales conference. Public welfare activities and speeches on stage. Because the agricultural and sideline products exhibition and sales conference hosted by our company is a public welfare poverty alleviation activity, it does not charge any fees from participating companies and also does product promotion and promotion work for the companies for free, so it has received the attention and attention of provincial and municipal leaders at all levels. Strong support. In addition, regarding this agricultural and sideline products exhibition and sales conference, the cost of building booths and booths on site when companies participate in the exhibition is sponsored by my good friend, Chairman Tie Sihai of Qianyang Sihai Commercial Group, without any contribution from our company or relevant government departments. cost. At the same time, President Jiang of the Municipal Wushu Association also helped arrange for many martial arts coaches and students from the Wushu Association to come to our event site to perform martial arts performances to participate in our activities.
Third, regarding the cost of setting up the stage and stage design for the Mid-Autumn Festival Gala held by our company, I made the following report to the leaders of the company:
My friend from the provincial capital, Chairman Tie Sihai of Qianyang Sihai Group, helped me get in touch Regarding our company's new property opening promotional performances and Mid-Autumn Festival gala cultural performances, the engineering team responsible for the on-site stage and stage design and the installation and adjustment of the music equipment, lighting, and sound at the performance are all contracted to the Jiaxing Stage Design Company of the Railway Corporation. The market price for the stage, stage set-up, various audio equipment and related technical staff for the three-day performance is about 300,000 yuan. The Railway Corporation only charges our company 100,000 yuan for materials and labor costs. The price is also very low, because he and I are good friends, so he is willing to support me and cooperate with our activities.
Fourth, regarding the five first-line film and television star artists that our company plans to invite, I will make the following report to all leaders.
I got in touch through my old comrade, Colonel Suzaku, who is currently serving in the Eastern War Zone, because their war department organizes some cultural performances every year to express condolences. She has a very good relationship with some film and television stars and actors, so after I told her about this matter, Miss Zhuque helped me contact the famous dance artist Yang Li, the famous film and television actors Teacher Daming, Teacher Xiao Ge, and the famous singer Five film and television singers, including Teacher Songying and Teacher Aya, are willing to take time to come and appear for free to help out and help with publicity activities.
To be honest, I personally do not have the ability to complete these tasks. It was only through the help of relatives and friends that I was able to organize these human resources and quickly complete the planning plan for this promotional event.
Through my various personal connections, I organized and planned the publicity activities for the opening of our company's new real estate in a"transferring" way. While helping the physical production companies to carry out product promotion and product sales activities, I was also able to provide We can make some contributions in response to the poverty alleviation work, and at the same time, we can promote the local intangible cultural heritage of our hometown to the whole country. Only through this kind of activity can we invite leaders of provincial departments and film and television star guests to come and help out, and they will be willing to come and participate in this public welfare activity to promote culture and agricultural and sideline products. However, our company will not let the provincial government do so during the activity. Leaders of departments at all levels and celebrity actors do any commercial advertising for our Jian'an Group Real Estate Company and cannot do things for personal gain. I personally think that the promotion effect of our company's new property opening promotion activities will not be too bad if we use this cultural assistance method to promote it.
At the four entrances of the product exhibition site, eight company employees were arranged to distribute leaflets for the opening of the company's new properties. Every two people are responsible for one entrance. After each person distributes items at the entrance for an hour, the person on the next shift will do the distribution. This way of alternating work makes it less difficult for everyone, and can also achieve publicity effects. At the same time, several colleagues from the company's sales department were arranged to distribute leaflets about the company's real estate under the performance stage of our Mid-Autumn Festival Gala. Audiences and customers who want to buy a house will go to the sales office to learn about the relevant information of the property. As long as our colleagues in the sales department do a good job of publicity, explanation and reception. In the end, we should be able to achieve a win-win situation for all three parties and achieve the purpose of promoting and selling our properties. After the report was completed, leaders were asked to review and ask questions. Thank you. After Zhao Jinshan finished explaining, it took three minutes for everyone to recover from the shock and start applauding.
At this time, Director Zhou said, Deputy Manager Zhao, your connections in various industries really shocked us. Chairman of Tie Sihai, Qianyang Sihai Commercial Group, there are not many people in the entire provincial capital who don’t know Tietou’s name. , it can be said that he is a big shot in both black and white, and everyone knows about him.
At this time, Deputy General Manager Wan of the company stood up, walked to Zhao Jinshan, bowed and saluted, then took Zhao Jinshan's hands and said, Deputy Manager Zhao, you are a rare talent, our Jian'an Group Real Estate Company can hire It is our company's honor to have Manager Zhao work in our company, thank you!
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