"There is another news. On behalf of CCTV, I officially announce here that Yinhai short video will become the exclusive social media communication platform of"2017 China Central Radio and Television Spring Festival Gala""

"Douyin will carry out all-round and in-depth cooperation with CCTV Chunye in the fields of short video promotion and social interaction, so as to replace comments with participation for our young groups and Chinese people around the world, use participation to guide attention, and help Chunye spread"

"In this process, everyone has the opportunity to participate in the sound sea shake, collect seven words, and divide one billion in cash"

"The first 100,000 friends who collect all seven characters will also receive 9 cash exclusive red envelopes"

"This spring evening, let’s shake it up"

"..."

When Xiao Sa shouted something similar to an advertisement on the TV camera, countless people were stunned.

The activity of collecting five blessings and giving out red envelopes was created by the wealthy payment company during the Spring Festival last year, but it was stopped by the higher authorities this year and another method was changed, but the amount was only a few hundred million.

But as soon as Yinhai short video was launched, he actually paid out 1.1 billion.

Are you sure this isn't a joke?

Many people who have Yinhai short videos open the software immediately.

As soon as you enter, you will be asked if you want to enter the 17th game of Ji Zi Zhuan.

After clicking to enter, you can see the seven words"Chinese Golden Rooster Heralds Spring" in black.

Everyone who entered was given a chance to"shake it", and they naturally did it.

The next moment, most people will get one of the five Chinese Golden Roosters, and a very few will get the"Herald of Spring".

Then many people discovered that there are ways to get a shake, such as entering the"Jingdong Special" to make any consumption, entering the"Ancient Poetry Fill-in-the-Blank Game" to gain opportunities, and swiping"Ten Short Videos" to increase one chance. The main thing is to follow Shake in the evening of spring.

On it is written the word"1.1 billion" to divide up. Behind this word are all the artists of Xinghai

【Mist grass, Yangge’s atmosphere】

【As long as there are words, you can participate in the carving up. The more words you enter, the higher the height of the pyramid. Let me do the math.】

【There are always boring people. Anyway, 1.1 billion is indeed taken out. If the first 100,000 friends are involved, they can get 999】

【To recruit new users to register, the recruiter and the new registrant will get three and ten shake opportunities respectively.】

【The fool is still saying, I have already done it. Register for my sixty-year-old grandfather, draw ten draws, and collect six of them directly. As long as I work hard, one hundred thousand will be better than mine.】

【Why one hundred thousand instead of one million! ?】

【Brother Yang: Jiangdong rat generation, Sun Shiwan!】

【Sun Quan: Okay, my biggest fans are indeed from Jiangdong.】

【You actually still have time to chat, this is a thousand!】

【Even if there is not a thousand, there is still a participation prize】

【Brother Yang is very generous, Chunwan won’t talk about it for now, let’s spread the money first】

【Zhang Yang: Take it from the people, use it for the people】

【Nonsense, Brother Yang makes money from rich people and then gives us red envelopes】

【1.1 billion red envelopes, I say Brother Yang is the most awesome young man who made his fortune from scratch】

【...】

Countless people commented.

This kind of routine of giving out red envelopes will become common in the future and will be done by all platforms.

Not only is capital not giving away money, it is actually making money.

However, this year, Zhang Yang was suppressed with the help of Alipay and directly used Chunhui's platform to rise to the top.

Of course, he would not be stupid enough to pay 1.1 billion. Only 100 million of the money came from him.

Another billion will be provided by"Jingdong"",""Penguin" and other partners spend advertising fees.

Of course, this payment is of a gambling nature, and it needs to reach a certain number.

But Zhang Yang knows how popular and involved this kind of thing will be. That’s true.

In general, after this wave of activities, the number of new registered users of Yinhai short video will be at least 20 million.

In terms of advertising fees, if he spends one billion, he should still earn several hundred million. So I don’t mind spending 100 million to share it.

When the Spring Festival is over this year, no one can shake the status of Yinhai short video in the country.

Whether it is Kuaishou led by Penguin or Douyin, which has just been established but is struggling, it will never be They are both younger brothers.

And his next step is to acquire the best foreign short music videos, directly own the international throat, and speak internationally.

However, these are only a small part of his business plan, and they are not enough for outsiders to explain for the time being. (Watch the spoiler For cool novels, go to Feilu Novel Network!)

Most of the people who engage in this kind of money-making activity are young people who bring their families with them.

Slightly older people still pay attention to Chunhu’s own programs.

Some of them know that this year Chunye is dominated by young people who want to see what young people are capable of.

Some are just out of habit and want to know whether Chunye can satisfy them this year.

At this time, Gao Yuanyuan, Jiang Xin, Song Yi, Yang Chaoyue, Li Yitong ( Ode to Joy (Five Girls) and the Come On Boy Group (TFBOYS) came on stage and presented the first song and dance"Beautiful Year of China".

Speaking of which, although Zhang Yang is the chief director of this year's Spring Festival, he was personally appointed by the superiors, so he cannot be replaced. You can't refuse, but you can't do whatever you want.

For example, the theme of"The Great Chinese Dream, the Golden Rooster Heralds the Spring" at the end of the Spring Festival needs to go through the four chapters of"Happy Chinese Year","Endeavouring Chinese People","Warm Chinese Feelings" and"The Great Chinese Dream" , as a director, he cannot change.

This is just like an ordinary director cannot change the general direction of the script, because the script was discussed and decided by the CCTV government, and he only has the right to shoot and certain script rights. If he wants to create a party by himself, first of all They will cancel the branch venues, and then they will come up with a lot of new songs and new sisters to dominate Chunwan.

But this is Chunwan. He has the biggest say but he is not a one-spoken venue. The branch venues in Magic City are Liangshan, Sichuan, Guilin, Guangxi, and Harbin, Heilongjiang. The four sub-venues and the main CCTV venue are still there.

Among them, he is mainly responsible for the content of the main venue. This is the power assigned by CCTV, so he does not have much control. He only needs to be responsible for coordination.

Secondly, there are some people's programs and participating programs. He cannot veto everything that is decided or decided by the superiors, and he is too lazy to fight for wisdom and courage.

As long as 790 gives him the general direction and half of the programs, he is very satisfied with this"working for free".

The first program"Beautiful China""Year" is a politically correct and qualified opening.

However, Zhang Yang participated in the choreography and lightly used some on-site special effects, so it gives people an intuitive feeling that it is more grand than the original version.

And the five leading actors of Ode to Joy can be said to be The upgraded version is also more eye-catching and lovable.

《After"Beautiful Chinese Year", there is a program by the Air Force Blue Sky Children's Art Troupe, an unofficial program.

Zhang Yang once again acted as a screenwriter and choreographer, improving the quality of the performance.

The third program, which was supposed to be"Big City, Little Love", featured three unknown actors.

Zhang Yang directly took the lead and paired up with Cai Ming before the sketch of"Apan" in the"Pang Gajiajiao", which was originally the fifth star in the main venue, was promoted.

Originally, Pan was performing"Wife" with Cai Ming and Pan Binglong, but the skit could only be described as average.

Apan has been on a decline. His work that has been relatively good in recent years is"Learning to Drive" performed in the spring of 2018, which was created by Jia Bing.

Zhang Yang didn't want to waste his brain cells to write a new script for him, so he gave him"Learning to Drive" and arranged for Jia Bing from his company to be involved.

Director: Zhang Yang

Screenwriter: Zhang Yang

Actors: Cai Ming, A Pan, Jia Bing

A subtitle appears.

When they saw that the screenwriter was Zhang Yang, countless people became excited.

Everyone knows that Zhang Yang is talented, and his screenwriting ability is even more impressive.

I wonder how it will be performed in the sketch?[]

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