Entertainment: Top Agents
Chapter 380
Zhao Liying's birthday was not so grand, it was just a simple and down-to-earth celebration together.
Just cooking a meal at home is enough.
It's not that Liang Lin doesn't want to be solemn, but Zhao Liying doesn't like it.
On the second day of Zhao Liying's birthday, she still had work, which was to shoot commercials.
Her announcement today was made by Liang Lin, who could give her executive agent Lin Ye some time to rest.
After the filming of"Shanshan Is Coming" starts next month, the executive agent will follow her by then.
So while Zhao Liying is resting now, Liang Lin can take her if he can.
Moreover, there is no need to film now. It is the window period for the next part of the film. There are piled up business activities, advertising shoots, endorsement shoots, etc., so I have to do everything that needs to be done.
Not only Zhao Liying, but also Yang Mi and Di Lieba.
Celebrities are like this. It doesn't mean that after filming one movie, they will rest until the next movie is about to start filming. That's not the case.
Before the next movie starts filming, some business resources and other things should be done as soon as they should be done.
Today, Liang Lin was responsible for bringing Zhao Liying over to shoot the commercial.
This advertisement is a lipstick endorsement for Zhao Liying.
In fact, this kind of"683" endorsement is basically once every two years.
The endorsement will last for two years, and when the contract expires, it will need to be renegotiated as to whether to continue the cooperation.
Two years later, the brand felt that after the celebrity endorsement, the sales volume had not increased, and the renewal endorsement fees had increased, so the brand would definitely not renew the contract, and would instead discuss cooperation with other celebrities.
Or, after the sales volume has increased in the past two years of endorsement, they want to renew the contract, but the brand is unwilling to increase the endorsement fee for the celebrity, so the celebrity can also refuse to renew the contract.
This is the entertainment industry, a very realistic circle.
There is nothing surprising or strange.
A brand will cooperate with many celebrities, this is a sure thing
"Okay, let’s start shooting."The advertising director gave an order, indicating that today's advertising shooting has started.
Liang Lin, with his hands behind his back, watched Zhao Liying cooperate seriously in the filming of the advertising.
He didn't need to do anything, just watch from the scene.
Makeup and so on. , are all matters decided by the advertising director, and he does not need to worry about it.
However, the advertising shot today is not one, but three ads.
Three ads, different advertising directors, different brands, but they are It's the same shooting location.
It doesn't matter if the shooting location is the same, as long as the background layout is different.
Liang Lin's cell phone kept vibrating, and he had to see what was going on.
It turned out that there was a call coming in.
Liang Lin signaled to Zhao Liying's assistant Yuanyuan that he was going out to take a call.
After Yuanyuan nodded, Liang Lin went over to answer the phone.
He couldn't disturb them at the filming site of the commercial. This was very impolite.
"Hello Mr. Wen."Mr. Wen, the president of Dior Zhongguo District.
This is not the first time that Mr. Wen has called.
This is all because the artist resources in Liang Lin's hands are now the favorite resources of these high-end luxury brands.
Yang Mi, Liu Yifei, Zhao Liying and Dilireba are both current first-line stars.
Their fans’ purchasing power is also very good. As long as they cooperate, Dior will only benefit them.
"Mr. Liang wants you to answer the phone. It’s really not easy. Mr. Wen said with a wry smile.
"What, Mr. Wen is here to complain?"After answering the phone, the first thing he heard was complaints, which made Liang Lin's mouth curl up:"In this case, I don't have time to listen to Mr. Wen's complaints."
"No, no, no, Mr. Liang, how about we sit down and have a talk?"
"I know that last year we played a trick on you and let you go, which made you very angry."
"In response, we also fired the previous manager."
"I even called you personally and promised you to double your endorsement fee, how about that?"
Mr. Wen's proposal made Liang Lin smile.
He has already said that he will not let his people cooperate with Dior without showing enough sincerity.
There are many high-end luxury brands, but there are only a few top stars. There are even fewer fans of top stars, especially those with purchasing power.
There are more than a dozen high-end luxury brands like Dior in the world.
But how many top actresses are there in Zhongguo?
They are born again Artists have banned Dior, so they can also cooperate with Chanel.
Don't blame Liang Lin for having artist resources now. His artists are arrogant or show off their power when they are very popular. You know, they were the ones who let Dior do it in the beginning.
"I want Liu Yifei’s endorsement fee of 30 million a year. Are you willing to give it?"
"30 million a year?"Mr. Wen was immediately surprised when he heard about this endorsement fee.
"Pirates Captain Depp, didn’t Dior give you a $20 million three-year contract?"
"how? Can’t our Liu Yifei get 30 million soft girl coins for a year’s endorsement fee?"
Liang Lin is right to speak loudly, and it was intentional.
Comparing Liu Yifei with Depp? There must be a big gap.
Depp is definitely more famous than Liu Yifei in the world.
Liu Yifei is also in Asia. He has a good reputation, but in the world, it is really not as good as Depp. Even if you don’t want to admit it, this is indeed a fact.
What’s more, Depp is a Hollywood actor, and his status and net worth are higher than Liu Yifei. (To read Baoshuang novels, go to Feilu Novel Network!)
Of course, in terms of status in the entertainment industry, Depp is of course higher.
But in terms of social class, Liu Yifei is higher than Depp.
After all, Liu Yifei’s My boyfriend is a rich man and his assets are much higher than Depp's
"Hey, Mr. Liang, are you okay if you don’t talk about it this way? Depp is a world-class Hollywood star"
"His net worth, commercial value and global popularity are higher than Liu Yifei's"
"The endorsement fee of a loyal star is usually 10 million per year."
"If it's too much, we don't have to cooperate."Liang Lin did it on purpose.
Because he knew that there were other things added to Dior's products.
In 2012, Liang Lin didn't know about this, but now he has heard about it.
So? , for the sake of his reputation and image as an artist, Liang Lin can't sign randomly.
No matter how high the price Dior offers, he will not let his artists endorse Dior's lipsticks, cosmetics, perfumes and the like..
If you want to endorse, you also endorse handbags, women's clothing, and shoes.
You can't let your artists get into the center of public opinion just for this endorsement fee.
The most important thing is that these products are purchased by fans.....
If something goes wrong with the product, and people say they bought it for idols, this will be a big problem.
Therefore, Liang Lin is very strict when it comes to endorsing products.
Every endorsed product is carefully inspected and noted in the contract.
As long as there is a problem with the product, what happens at that time has nothing to do with the spokesperson, it is the brand's problem. If the brand is unwilling to sign, it means that they are not confident enough in their products.
This means there is a problem.
But if you are willing to sign like this, it means that there should be no problem with the product; but even if there is a problem, if something happens, it will be stated in the contract, and Liang Lin's artists will not be responsible.
Because it is really a problem with the product itself and has nothing to do with the celebrity.
Even so, it has nothing to do with the celebrity spokesperson, but many fans and viewers are rushing to buy it from her.
If problems really arise, celebrities will also be questioned, criticized and scolded.
Just like a certain second-hand car website, when I first started to endorse, there was nothing in the first two years.
But after a few years, many problems appeared on this second-hand car platform.
At this time, the celebrities who endorse this platform will definitely be scolded by the entire Internet.
……
"Went out to make phone calls again?"Seeing Liang Lin back, Zhao Liying asked him
"Yeah, the phone number from the CEO of Dior."Liang Lin came in and answered his girlfriend's question
"Are there any issues with the products of the Dior brand?"Zhao Liying asked curiously
"There may be something wrong with the cosmetics, I don’t recommend you buy them."
"Don't use it in the future, and don't spread it around."
"Now that we are being named and criticized, just watch the news, and don’t talk nonsense if you know some things."
Liang Lin's reminder made Zhao Liying and her assistant understand.
For such a big brand, no one would have thought of such a situation.
"No wonder Dior is so anxious to find our domestic stars to sign contracts?"
Zhao Liying finally understood, because Dior often called Liang Lin to discuss cooperation on 3.8.
But Liang Lin simply refused, or he was deliberately making things difficult.
"Now it seems that being let go last year actually helped us."
"Otherwise, if the concubine endorses Dior, the controversy will be huge now."
Thinking of this, Liang Lin couldn't help but feel lucky. Fortunately, she was intercepted last year. Otherwise
, now that Dior has been named and criticized, it would really damage Liu Yifei's image.
"Haha~" Zhao Liying smiled and held his hand, saying:"Okay, don't think about this."
"Anyway, now the concubines are both Empresses of the Five Extravagances, and Damimi already has two extravagances in her hands."
"Don’t bother with such a luxury brand anymore."In Zhao Liying's view, it is completely unnecessary.
"how? Don’t you want me to endorse a high-end luxury brand?"
"me? It doesn't matter, I don't care about my status or anything like that. What I care about is whether I can film, whether there are scripts I like, and money? My husband is not short of money, so I don’t need to be so obsessed with making money and endorsing luxury products."For these things, Zhao Liying doesn't fight for much.
Moreover, she is quite open-minded personally, and she just wants to act.
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