Entertainment: Top Agents
Chapter 257
"Why can I be so confident? Because there are too few new variety shows in China, except for fast books and talk shows, there is nothing new anymore."
"This program of mine is just like your current show"I Am a Singer""
"It is not a traditional variety show, but a fresh and creative show. Do you think the attention will be low?"Liang Lin's words made the director of the variety show department feel even more stressed.
When looking at the young man in front of him, one really cannot judge him based on his age.
Every word Liang Lin said hit their target.
Now in the Mainland What the market needs most is this kind of fresh and creative variety shows.
As long as it is a new variety show, then such a variety show will definitely attract a lot of attention.
"But this is the first time we have tried this model."
"It is not a variety show produced by our station, but it is broadcast on our station."
The director of the variety show department looked embarrassed, but all his little thoughts were seen through by Liang Lin. Liang
Lin said:"Of course, you can choose to refuse to cooperate."
"I'm not forcing it. As long as you refuse to cooperate, we at Rebirth Entertainment can accept it, no problem."
Sometimes, the attitude must be tough.
Today is different from the past. If it were last year, he might be a little humbler.
But now, his company has guaranteed works and reputation, and now Liang Lin negotiates If the director of the variety show department of a TV station wants to embarrass him
, will he be able to step on him in the future?
"So, how about 50/50?"The director of the Variety Show Department suggested
"Director, is this the sincerity of your Mango Channel?"Liang Lin felt very funny. Is this their sincerity? Five or five points?
He's just the director of the variety show department. Liang Lin really didn't take it seriously.
"You have to know that broadcasting on our station also costs money, okay?"
"Yes, I gave you a 30% advertising bonus"
"I originally proposed to sell you the broadcasting rights for 1 million per issue, but you were reluctant to spend this money, so I proposed to broadcast it to your TV station for free, but all the advertising revenue of the program will go to us at Rebirth Entertainment Isn’t it enough to take 70% and give you 30% as broadcasting costs and dividends?"
"I believe that the broadcast of the program should not cost much, right?"
"Otherwise, our company will get 90%, and your Mango Store will get 10%."
"How about we, Rebirth Entertainment, bear the cost of the program being broadcast on your TV station?"
Liang Lin gave a third plan, and now the director of the variety show department was speechless.
From Liang Lin's tone, the director of the variety show department of Mango Channel could tell.
The other party was interested in this variety show. Very confident and believe that I can get good results
"Okay, then seven or three points."At this point, they have nothing more to say.
After the discussion, Liang Lin signed the contract on the spot.
《"Where Are We Going, Dad" is broadcast on Mango Channel. The advertising revenue from the Mango Channel where this program is broadcast will be divided according to the ratio of 73 to 30%.
How many commercials will be inserted into a variety show on Mango Channel?
In fact, if you do the math, you'll probably know.
Take"Kuaiben" as an example. Before the broadcast, there will be a 90-second advertisement; then after one section is broadcast, a 30-second advertisement will be inserted; after the second section, a 30-second advertisement will be inserted, and then after the second section, a 30-second advertisement will be inserted. After the three episodes, a 30-second commercial will be inserted.
Throughout the program, there will be 180 seconds of advertising time before and after the show.
However, the advertising time of"Quick Book" also has requirements.
Calculated based on the current advertising time in 2012, 5 seconds is 80,000, 10 seconds is 14, and 15 seconds is 200,000.
Brand advertisements are usually distinguished in this way. A 5-second short advertisement is a quick introduction to the brand.
A 15-second ad looks like a normal-length ad.
Calculated based on 180 seconds of advertising time, this 180 seconds of advertising time can be divided into 12 15-second advertising slots.
A 15-second advertising space is worth 200,000, and one is worth 00,000.
In other words, one episode of"Where Are We Going, Dad" can earn at least 2.4 million in advertising fees.
Of course, the price of this advertising fee is based on the situation of Kuaiben.
If your ratings are not as good as Kuaiben's, and the advertising space price for"Tian Tian Shang Shang" is not as high as Kuaiben's, but if your ratings are higher than Kuaiben's and your popularity is higher than Kuaiben's, then"Where Are We Going, Dad?" 》The price of advertising space will be higher.
According to the ratio of 70:30, of the 2.4 million advertising fees, Mango Channel can get 720,000, and Liang Lin's Rebirth Entertainment can get 1.68 million.
After twelve episodes of the program, the total advertising cost of this program is estimated to be 28.8 million.
And Mango Station can get 864. Respawn Entertainment can receive 20.16 million.
So if, according to what Liang Lin said just now, Mango Channel pays 1,200 for the rights to broadcast this program, then the 28.8 million advertising fee for this program will be theirs, after deducting the cost of 12 million. , then they can still earn 16.8 million.
But now, they can only get 30% of the advertising fee dividend. They can only earn 8.64 million, which is a loss of 8.16 million. Do you think it is a loss?
The most important thing is that this program is not only broadcast once on Mango Channel.
As we all know, variety shows are rerun.
Just like Kuaiben is broadcast on Saturday evening, right? After 2 pm on Sunday, the latest program broadcast yesterday evening will be replayed.
The advertising fee calculated just now is only the cost for each new broadcast of the program, and does not include the cost of rebroadcasting.
Rerun programs also have advertising space, and of course advertising fees will be charged.
As for how much the advertising fee will be during the rebroadcast, this will need to be discussed by Liang Lin at that time.
As for the short-sightedness of the variety show director of Mango Channel, Liang Lin didn't say much.
The main thing is that now Mango Channel’s variety shows are all produced by themselves and broadcast on their own channels.
They have never tried to spend 1 million to broadcast a program, and they have no idea how popular the program will be. (To read Baoshuang novels, go to Feilu Novel Network!)
So they didn’t dare to take risks, so they chose to get dividends without losing money.
Liang Lin gave the price of 1,200 per season on Mango Channel, also thinking about making money on the Internet. Just the royalties.
After all, you still need to build a reputation in the first season, and you can make money in the second season.
That's why he gave these two plans, but Mango TV is obviously very greedy. He actually thinks that 1 million per issue is still expensive? That's embarrassing, now he wants to make money in the first season
"You are really good at it."When leaving the variety show department conference room, Luo Xin sighed
"Ah."Liang Lin just smiled. He could have made money for their Mango Channel.
But now it seems that these directors of Mango Channel are too short-sighted.
But this is good, he can make more money, right?
Two hours After the meeting, Liang Lin and Luo Xin returned to Kuaiben's recording studio.
Now the recording of this show has come to an end.
Liang Lin appeared in the studio, and Yang Mi on the stage saw her man coming back Naturally, she was very happy after that, and she no longer had the pressure she had just now.
Yang Mi, who continued to record the show, looked at Liang Lin under the stage from time to time.
Liang Lin was sitting in the front row of the audience under the stage, discussing with Luo Xin in a low voice. What's going on?
The two of them were talking about business, but others couldn't hear it.
While chatting, Liang Lin also looked at Yang Mi who was doing the show seriously on the stage.
When the show was finished, Liang Lin stood up and said to the stage The host and guests applauded.
After finishing the recording of the program, Liang Lin also returned to the lounge.
"Ouch. As soon as she came back, Yang Mi hurriedly sat down and said,"If I had known better, I wouldn't have worn high heels.""
"I asked you not to listen to Liang Lin's suggestion, now it's okay."Assistant Jiani also teased her
"By the way, brother, how was your meeting?"Yang Mi, who took off her shoes, asked Liang Lin
"Negotiated."Liang Lin, who was waiting for Yang Mi to change her shoes, told her that they had already reached an agreement.
"went well?"Yang Mi changed out of her high heels and put on a pair of white shoes.
Wearing the white shoes, her feet suddenly felt much more relaxed. Wearing high heels, her leg lines are more beautiful, but at the same time, there will be a lot of pressure.
People who have worn high-heeled shoes will not understand how painful their feet will be when wearing high-heeled shoes.
Now that Yang Mi has changed her shoes, she feels that her feet are finally free of amputation.
"Should you take a rest before leaving, or should you pack your things and leave now? After Zhao
Ruoyao asked, Yang Mi said to her,"What time is our flight?""
"It’s still early; I took a 9 o’clock flight in the evening and arrived at Pudong Airport in Shanghai at 11 o’clock."
"It's now around 5pm, about four hours before boarding the plane"
"Have you booked a ticket to Pudong Airport again?"Yang Mi asked her agent with her eyes widened in surprise.
"Yeah, what's wrong?"Zhao Ruoyao doesn't understand. Is there any problem with arriving at Pudong Airport?"
"Could you please stop booking tickets to Pudong Airport instead of booking tickets to Hongqiao?"
"The boss of Pudong Airport is so big that he could break my thin legs while walking."
"You see, my husband knows this. When she books a flight for me, when she has a choice, she always chooses to take off and land in Hongqiao."Yang Mi also praised her man a lot here.
Zhao Ruoyao couldn't help rolling her eyes at her and said:"Then let your man book it for you."
"From China Eastern Airlines?"Liang Lin asked Zhao Ruoyao if it was a China Eastern Airlines flight.
"Yes, China Eastern Airlines. Zhao Ruoyao didn't understand and asked,"Is there anything wrong?""
"there is nothing! It’s China Eastern Airlines’ flights. Most of them land in Pudong."
"Most flights from Magic Airlines land in Hongqiao"
"Although the comfort and service of Modu Airlines are average, the seats of Modu Airlines are wider and slightly better than others, and most of them are Hongqiao landing routes."
"Hongqiao Airport is smaller, much smaller than Pudong Airport, so you don’t have to walk too far"
"In the future, I will book her a ticket to the Magic City. If there is one available in Hongqiao, choose the one in Hongqiao."
"Otherwise, if you go to Pudong, you have to arrive at the airport two hours in advance and walk an hour to find the boarding gate. It is a waste of time. She has to show off airport fashion every time she enters and exits the airport. She must wear airport fashion. High heels, her feet hurt from walking too much."
Liang Lin reminded Yang Mi's executive agent and assistant to remember this.
Yang Mi felt very happy and sweet when she felt that she was being pampered.
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