Entertainment: Top Agents
Chapter 137
It was still early, so Liang Lin was not in a hurry to go back and cook for his girlfriend.
He is back in the Magic City, and of course he still has things to do.
After driving to a golf course in Sheshan Forest Park, Liang Lin prepared his things.
Golf is a leisure sport that many CEOs and bosses of large companies enjoy on a daily basis.
Moreover, golf is a sport that exercises the body, cultivates sentiments, cultivates character, and communicates skills in a beautiful natural environment, so it is called a fashionable and elegant sport.
Most bosses, if they want to exercise, like to choose this ball game.
Mainly, this sport can also be used for chatting, cooperation, etc.
"Thank you, Mr."Enter this club, Liang Lin also met the person he had met before.
Xie Qin, the president of Bulgari Zhongguo District.
Liang Lin met her, of course, to discuss with her the cooperation between this top luxury brand and Liu Yifei
"Hello, finally meeting a real person. Xie Qin reached out with a smile on her face.
When she saw Mr. Xie reaching out for a handshake, Liang Lin quickly shook his hand, and then joked:"Mr."
"Haha~" This humorous joke made Xie Qin very happy
"I'm crazy about you."Xie Qin smiled and pointed at the young man in front of her.
She had already heard about Liang Lin's talent.
Especially since she wanted to discuss cooperation this time, she also found someone to investigate the information of Liu Yifei and her agent.
Liu Yifei didn't have to To put it bluntly, this is a big star, and a lot of information can be found.
But as for Liang Lin, his information surprised Xie Qin even more. At such a young age, he actually has such an impressive experience.
Especially in 2010 Xie Qin also used her own connections to investigate the entire incident that happened in December 2018.
As a woman, after learning that Liang Lin was imprisoned to protect his girlfriend from being taken advantage of, Because of this, she accidentally injured someone, and in the end, because she was protecting her girlfriend, the other party used her connections to force her to be sent in for two years.
It was precisely in this way that she recognized Liang Lin's character and behavior even more.
"It seems that Mr. Xie has understood me?"
"I'm just a small agent, how could He De make Mr. Xie think so highly of me?"
The two walked on the golf course and talked about things easily.
As the president of Bulgari Zhongguo District, Xie Qin must be very capable and capable.
Moreover, Liang Lin also knows this brand very well. All studied
"What do you think of Bulgari’s development in China?"
_
_
_ It has a history of more than 10 years.
Its main products include jewelry, watches, leather goods, accessories, perfumes, etc.
This brand is an internationally recognized brand and a high-end luxury brand.
But Bulgari only entered the Chungkook region in 2004.
It has not been ten years since Bvlgari entered the Zhongguo market, only eight years ago.
From the initial small boutique in the Capital Peninsula Hotel, Bvlgari now has more than a dozen stores in Zhongguo..
It is currently developing very fast, but so far, Bulgari has not cooperated with many artists.
Mainly because they are developing steadily, and it seems that Zhongguo’s artists are not very good at finding spokespersons. At least this idea is the former The president of Bulgari Zhongguo District for several years thought so.
But it’s different now.
"Bulgari's positioning is private and private, and it is also targeting the high-end niche consumer groups in Zhongguo."
Liang Lin's speech made Xie Qin slightly nod, expressing his agreement with Liang Lin's speech.
"Hotel management business, I am not qualified to talk about this"
"However, the designs of jewelry, watches, perfumes and other products can be said to be the favorites of high-end consumers."
"In its nearly 80-year history, Bulgari has always had a tradition of drawing on snakes as product design inspiration."What Liang Lin said also surprised Xie Qin.
As an artist manager, how can he understand this level?
This really shocked Xie Qin, the president.
"And I think Bulgari’s development in China has been a bit slow in recent years."
"The main reason is that the products are too international and too young."
Liang Lin's bold statement made Xie Qin frown.
Is he looking down on Bulgari's products?
But Xie Qin is also a president after all, so he knows how to analyze calmly and wait for the next words.
"oh? Then I'm a little curious."Xie Qin's words mean that Liang Lin can continue talking.
"In the eight years since Bulgari entered Zhongguo, the age of consumers has been set in the range of 25 to 35 years old."
"In Europe, the main customer group of this brand is between the ages of 35 and 45."
"For the development of Bulgari Chungkook District, it is good that the consumer group is between 25 and 35 years old, but I think consumers between the ages of 35 and 45 cannot be abandoned."
"But unfortunately, now Bulgari’s products, jewelry, perfumes, watches, etc."
"Take jewelry as an example, the designs are too youthful."
"Of course, this does not mean that it is not good if the design of jewelry is too young, but if it is all too young, then the consumer group between 35 and 45 years old will be lost."
"Don’t forget, in our loyal country, most rich women are over 35"
"A rich woman over 35 years old will always have much more money than a rich daughter around 25 years old"
"However, Bulgari’s jewelry products and watch products are not suitable for the preferences of wealthy women." (To read exciting novels, go to Feilu Novel Network!)
"Because these Bulgari products are either made of diamonds or platinum and other raw materials, but there is one missing material that all our loyal people like."
"In Zhongguo, jade is more popular than diamonds and retains its value better."
"Especially for older rich women, after they are no longer young, the jewelry products they like most will definitely be jade, not diamonds and gemstones."
Liang Lin's words shocked Xie Qin to the point of stopping.
Yes, how could you ignore the status of jade among Zhongguo people?
Nowadays, Bulgari's products in Zhongguo do not include jadeite as a Jewelry designed with raw materials.
Moreover, Bulgari products in Zhongguo District focus on youth.
But that does not mean that focusing on youth means abandoning the consumer group of older wealthy women.
As Liang Lin said, Older rich women have more money to buy the jewelry they like.
However, older rich women have long disliked diamonds and gemstones.
Compared with diamonds, gemstones, and jade, the older ones, the older the The middle-aged and elderly people must like jade more than diamonds and precious stones.
Remember, this is the country of loyalty. The love for jade among the older loyal people is innate.
Unlike Europeans, They are all aged well, and their favorite jewelry is diamonds and gemstones.
Jade jewelry may not be popular abroad, but there will definitely be a market in Zhongguo.
"You are really..." Xie Qin couldn't help but shake his head, this young man is really too mysterious.
"Mr. Xie, please don’t praise me."
"Haha~ As the president, no outsider like you can see clearly."Xie Qin laughed at himself
"Mr. Xie, you can’t say that. You are also the president of Zhongguo District who just took over this year."
"The previous president of Bulgari Zhongguo District was actually the pioneer of Bulgari in Zhongguo."
"At that time, he was thinking about letting the brand gain a foothold in the Zhongguo market, and it was determined that Bulgari’s consumer group in Zhongguo was between 25 and 35 years old. Obviously, this was a success."
"Now it's you who take over. You've just taken over. It's normal that you didn't expect this."
"Just give Mr. Xie some time. With your ability, you can definitely think of this."
"Today is just me showing off my shame."Liang Lin understands the sophistication of people here.
It was his words that made Xie Qin feel more fond of Liang Lin.
At the same time, she also smiled and said to Liang Lin beside her:"It seems that for you, My girlfriend can win this endorsement, but she has to do a lot of homework? It even reminds us that Bulgari is expanding its age group consumer groups."
"Haha~" Indeed, Liang Lin has done a lot of homework for this endorsement.
"The biggest motivation is indeed this"
"But Mr. Xie, you also know that sooner or later I will have a mother-in-law."
"So I thought, there are too few jade jewelry among top luxury brands now."
"But give it to your mother-in-law. It is not appropriate to give diamond jewelry, because diamonds are for your lover, and it is not good to give them to your mother-in-law. Give them gems. Your mother-in-law is old and may not like this kind of jewelry."
"That leaves jadeite, but among the top luxury brands nowadays, jadeite jewelry is rare, right?"
"So I thought, if Bvlgari could design and release some jade jewelry, wouldn’t that give me a choice for someone like me who is attentive to my mother-in-law?"
"Haha~" Mr. Xie was successfully persuaded by Liang Lin.
"Okay, I like your proposal very much and I have accepted it. In the next period of time, we at Bulgari will definitely develop jade jewelry."Mr. Xie made it clear to Liang Lin simply.
Liang Lin was not surprised at all when he got this answer. On the contrary, he took it for granted.
As long as Bulgari wants to develop better, it is inevitable to expand its business. What's more, A person of Mr. Xie’s status naturally has a special liking for jade.
Even she likes jade, so there’s no reason why women with the same status as her shouldn’t like it, right?
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